90% of businesses in Lebanon don’t understand marketing.
We’re brilliant creatives—no doubt about that. But too often, we mistake marketing for hype, tension, cheesy ads, and aggressive sales. We hustle hard… but we miss the mark.
But the 10% who do get it?
They build movements.
They build meaning.
They build brands like Almaza.
I’m not here to talk about how Almaza is woven into our culture, or how they consistently outsmart the market with clever campaigns. I just want to talk about Almaza Rose.
Because that—is marketing.
Smart. Subtle. Bold. Refreshing.
They didn’t flood your screen. They didn’t force it down your throat. They simply created something that makes sense, that adds value, that fits.
They listened to the market.
They studied the shift.
They innovated with intention.
They launched at the perfect time—with a product that feels new, light, and real.
It’s not about whether you like Rose or not.
It’s about a brand that keeps showing up for its people—with taste, with timing, with class.
They expanded their product line. Hit a new demographic. Took a creative leap. And nailed it.
That’s marketing.
Creating things that matter. Things that connect. Things you’d miss if they were gone.
Can you imagine Lebanon without Almaza?
I raise my glass to the hearts and minds behind it.
You’ve earned your seat in every real marketing conversation.
Thank you for continuing to show us how it’s done.
Salut. 🍻
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